Theme settings
Analytics
Theme settings: Analytics.
Analytics
At a glance
Optional Google Analytics measurement settings.
Where to find it
- Theme editor path: Online Store → Customize → Theme settings → Analytics
Settings
General
| Setting | What it does | Default | Shows when |
|---|---|---|---|
| Enable Google Analytics (GA4) | Turns “Enable Google Analytics (GA4)” on or off on the storefront. | No | Always |
| Google Analytics Measurement ID (e.g., G-XXXXXXXXXX) | Controls “Google Analytics Measurement ID (e.g., G-XXXXXXXXXX)” on the storefront. Open the theme editor to preview live. | G-XXXXXXXXXX | Always |
| Anonymize IP | Controls “Anonymize IP” on the storefront. Open the theme editor to preview live. | No | Always |
Setting details
Each control from the tables above, explained simply:
Enable Google Analytics (GA4)
Turns “Enable Google Analytics (GA4)” on or off on the storefront. Default: No.
Google Analytics Measurement ID (e.g., G-XXXXXXXXXX)
Controls “Google Analytics Measurement ID (e.g., G-XXXXXXXXXX)” on the storefront. Open the theme editor to preview live. Default: G-XXXXXXXXXX.
Anonymize IP
Controls “Anonymize IP” on the storefront. Open the theme editor to preview live. Default: No.
Tips
- Changes apply store-wide — check home, product, and collection pages after saving.
- Pair with section-level color schemes for page-specific overrides.
- Read How theme settings work for how globals connect to sections.