Brand assets
Theme settings: Brand assets.
Brand assets
At a glance
Upload logos, favicon, tagline, social profile links, and contact details reused by brand blocks.
Where to find it
- Theme editor path: Online Store → Customize → Theme settings → Brand assets
Settings
General
| Setting | What it does | Default | Shows when |
|---|---|---|---|
| Default logo | Primary logo used across the theme when no section logo is provided. | — | Always |
| Logo max width | Max width for the logo when displayed in the header or other sections. | 220 | Always |
| Inverse logo | Alternative logo used when header background is inverted or transparent. | — | Always |
| Favicon | Displayed in browser tabs and bookmarks. Recommended size: 32x32 or 180x180 for touch icons. | — | Always |
| Brand tagline | A short tagline or slogan for your brand. | — | Always |
| WhatsApp number | Enter your WhatsApp number in international format (e.g., +1234567890). This will be used for the WhatsApp widget if enabled. | — | Always |
| WhatsApp widget prefilled message | Optional message when opening the floating WhatsApp button. Tokens: {shop_name}, {page_url}, {product_title}, {product_url}. | Hi! I'd like some help. | settings.whatsapp number != blank |
| WhatsApp widget position | Controls “WhatsApp widget position” on the storefront. Open the theme editor to preview live. | bottom_right | settings.whatsapp number != blank |
| WhatsApp widget size | Controls “WhatsApp widget size” on the storefront. Open the theme editor to preview live. | medium | settings.whatsapp number != blank |
| WhatsApp widget bottom offset | Controls “WhatsApp widget bottom offset” on the storefront. Open the theme editor to preview live. | 40 | settings.whatsapp number != blank |
| WhatsApp widget opacity | Controls “WhatsApp widget opacity” on the storefront. Open the theme editor to preview live. | 75 | settings.whatsapp number != blank |
Social media links
| Setting | What it does | Default | Shows when |
|---|---|---|---|
| Facebook URL | Controls “Facebook URL” on the storefront. Open the theme editor to preview live. | — | Always |
| X (formerly Twitter) URL | Controls “X (formerly Twitter) URL” on the storefront. Open the theme editor to preview live. | — | Always |
| Instagram URL | Controls “Instagram URL” on the storefront. Open the theme editor to preview live. | — | Always |
| LinkedIn URL | Controls “LinkedIn URL” on the storefront. Open the theme editor to preview live. | — | Always |
| Pinterest URL | Controls “Pinterest URL” on the storefront. Open the theme editor to preview live. | — | Always |
| YouTube URL | Controls “YouTube URL” on the storefront. Open the theme editor to preview live. | — | Always |
| TikTok URL | Controls “TikTok URL” on the storefront. Open the theme editor to preview live. | — | Always |
Contact information
| Setting | What it does | Default | Shows when |
|---|---|---|---|
| Brand email address | Controls “Brand email address” on the storefront. Open the theme editor to preview live. | — | Always |
| Brand phone number | Controls “Brand phone number” on the storefront. Open the theme editor to preview live. | — | Always |
| Brand physical address | Controls “Brand physical address” on the storefront. Open the theme editor to preview live. | — | Always |
Setting details
Each control from the tables above, explained simply:
Default logo
Primary logo used across the theme when no section logo is provided. Default: —.
Logo max width
Max width for the logo when displayed in the header or other sections. Default: 220.
Inverse logo
Alternative logo used when header background is inverted or transparent. Default: —.
Favicon
Displayed in browser tabs and bookmarks. Recommended size: 32x32 or 180x180 for touch icons. Default: —.
Brand tagline
A short tagline or slogan for your brand. Default: —.
WhatsApp number
Enter your WhatsApp number in international format (e.g., +1234567890). This will be used for the WhatsApp widget if enabled. Default: —.
WhatsApp widget prefilled message
Optional message when opening the floating WhatsApp button. Tokens: {shop_name}, {page_url}, {product_title}, {product_url}. Default: Hi! I'd like some help.. This control appears when: settings.whatsapp number != blank.
WhatsApp widget position
Controls “WhatsApp widget position” on the storefront. Open the theme editor to preview live. Default: bottom_right. This control appears when: settings.whatsapp number != blank.
WhatsApp widget size
Controls “WhatsApp widget size” on the storefront. Open the theme editor to preview live. Default: medium. This control appears when: settings.whatsapp number != blank.
WhatsApp widget bottom offset
Controls “WhatsApp widget bottom offset” on the storefront. Open the theme editor to preview live. Default: 40. This control appears when: settings.whatsapp number != blank.
WhatsApp widget opacity
Controls “WhatsApp widget opacity” on the storefront. Open the theme editor to preview live. Default: 75. This control appears when: settings.whatsapp number != blank.
Facebook URL
Controls “Facebook URL” on the storefront. Open the theme editor to preview live. Default: —.
X (formerly Twitter) URL
Controls “X (formerly Twitter) URL” on the storefront. Open the theme editor to preview live. Default: —.
Instagram URL
Controls “Instagram URL” on the storefront. Open the theme editor to preview live. Default: —.
LinkedIn URL
Controls “LinkedIn URL” on the storefront. Open the theme editor to preview live. Default: —.
Pinterest URL
Controls “Pinterest URL” on the storefront. Open the theme editor to preview live. Default: —.
YouTube URL
Controls “YouTube URL” on the storefront. Open the theme editor to preview live. Default: —.
TikTok URL
Controls “TikTok URL” on the storefront. Open the theme editor to preview live. Default: —.
Brand email address
Controls “Brand email address” on the storefront. Open the theme editor to preview live. Default: —.
Brand phone number
Controls “Brand phone number” on the storefront. Open the theme editor to preview live. Default: —.
Brand physical address
Controls “Brand physical address” on the storefront. Open the theme editor to preview live. Default: —.
Tips
- Changes apply store-wide — check home, product, and collection pages after saving.
- Pair with section-level color schemes for page-specific overrides.
- Read How theme settings work for how globals connect to sections.